For permanent life insurance owners

Your cards charge 22%. Ours can cost as little as 1–2%.

~7–8%stated1–2%effective

Refinance your card debt against your life insurance cash value — no hard credit pull, no fee.

Illustrative. You pay the ~7–8% stated rate to lessr; the effective cost can fall to ~1–2% as your policy keeps earning its dividend. Dividends vary by carrier and aren't guaranteed.

Run the numbers

Run your specific numbers.

Card balance, APR, and the cash value in your policy. Sixty seconds. No credit pull.

Card balance$15,000

$1,000$50,000

Card APR22%

12%30%

Do you own permanent life insurance?

Cash value in policy$30,000

$5K$75K

Your $30,000 cash value covers your full $15,000 balance — you could refinance all of it.

Works with major permanent life insurance carriers.

5-year savings vs your card

$10,875

on $15,000 refinanced at 22% APR · simple interest, illustrative

22%~7–8%statedas little as 1–2%effective

Right now you're burning $275/month in interest alone. Through lessr, that drops to about $94/month.Same balance, same payment — the gap is what you stop losing to interest.

	Your card	lessr card
Stated APR	22%	~7–8%
5-yr interest you pay	$16,500	$5,625 to lessr
Dividend your policy keeps earningi	—	+$4,125 stays invested
Effective cost	22%	~1–2% after dividend*

*Effective cost is the ~7–8% you pay lessr minus the dividend shown above — illustrative, not guaranteed, and dependent on your carrier's dividend rate. You pay the stated ~7–8% rate regardless. Not a loan offer.

You can also borrow against the same cash value directly from your carrier. If your carrier applies Direct Recognition, it reduces the dividend on the loaned portion — which raises your effective cost versus going through lessr, since lessr leaves the dividend untouched. Ask your carrier's policyholder line for their stated rate.

How it works

Three steps. No agent. No credit pull.

Refinance to the lessr asset-backed card, or borrow directly from your carrier — you pick the path that fits.

Step 01

You tell us your card balance, APR, and cash value.

Sixty seconds, no credit pull. We use it to show what refinancing actually saves you.

Step 02

We show your savings on the lessr asset-backed card.

Refinance at a ~7–8% stated rate — but as low as 1–2% effective, because your policy keeps earning its dividend while it backs the card. No hard pull. (Illustrative; depends on your dividend rate.)

Step 03

Prefer to borrow directly from your carrier? We'll point you to how.

Note: a Direct Recognition carrier cuts the dividend, raising the effective cost. You pick the path that fits. Funded in 5–7 business days.

The honest table

Five ways to refi $15K of card debt.

Each option costs you something. Here's what each one actually costs — rate, fees, time, and what's on the line.

Option	APR	Up-front	Time	Credit pull	Collateral
Stay at card	22%	$0	—	—	None
Balance transfer	0% intro / 22% after	3–5% fee	1–2 weeks	Hard	None
HELOC	9%	$300–$1,500	3–6 weeks	Hard	Home
Personal loan	12–25%	0–8% fee	1–3 days	Hard	None
Carrier policy loan	~5–8% stated*	$0	varies	Soft	Policy
lessr asset-backed card	~7–8% statedas low as 1–2% effective	$0	5–7 days	Soft only	Policy

lessr's effective rate nets the dividend your policy keeps earning against the ~7–8% you pay lessr — illustrative, depends on your dividend rate, not guaranteed. Dollar figures run at the stated rate. *A carrier policy loan's effective cost depends on your carrier (a Direct Recognition carrier cuts the dividend, raising the effective cost) — confirm it with their policyholder line. Card, HELOC, and personal loans leave no asset earning, so they carry no effective-rate discount.

Common questions

Things people ask before they apply.

Do I have to involve my insurance agent?

No. The lessr card and the underlying loan workflow run without your agent. Your agent isn't notified unless you choose to tell them.

What happens to my death benefit while the card is active?

While there's a balance on the card, your policy's death benefit is reduced by the outstanding balance. Pay the card down, the death benefit returns to full.

Is this a tax event?

A policy loan is not income to the IRS. As long as the loan stays outstanding and the policy stays in force, no tax event. The exception is if the policy lapses with a balance outstanding — that can trigger tax on accumulated gains. We surface lapse risk before you commit.

What if my cash value drops?

Cash value usually grows over time, but it can drop on UL/IUL/VUL policies if the underlying performance is poor. If the loan-to-cash-value ratio approaches 90%, we send a notification. Paying down the balance or adding premium resolves it.

How is lessr different from a carrier-direct policy loan?

lessr never touches your policy, so its cash value keeps earning its dividend the whole time it backs the card. You pay lessr a stated ~7–8% rate; netted against that continuing dividend, the effective cost can fall to as low as ~1–2% — illustrative, not guaranteed, and dependent on your carrier's dividend rate, which the carrier sets and can change. (A Direct Recognition carrier, by contrast, cuts the dividend on the borrowed portion, raising your effective cost.) The lessr card is also a revolving line you draw and repay as you like, not a one-time disbursement, with no agent in the loop.

Get your savings estimate

Get your savings estimate.

We'll pull your carrier's specific rate and show you what the math looks like on your balance. About 3 minutes.

tally.so/r/lessr-home-form

1The basics

2Your debt

3Your policy

Name

Your name

you@email.com

Phone (optional)

(415) 555-0100